Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers. This is in ...

Google has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.