What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

There is no question that BuzzFeed and its founder Jonah Peretti are good at marketing. Pondering the future of making money selling ads, New York magazine asks this week: "Does BuzzFeed Know the ...

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Chive man, a viral hit on Reddit’s r/kitchenconfidential community, turned into an advertising opportunity for Kraft Heinz’s Philadelphia cream cheese.