Ronan Dunne is the CEO of O2, an operator that has evolved from its roots in the traditional telecoms world to one that is now attempting to make itself ubiquitous in its users' lives, and then ...

Mobile phone with dashboard. Modern user interface for businessman – vector illustration Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

Multi-Brit award winner Emeli Sandé has signed on to be the new face of O2’s music app O2 Tracks as part of a £7.3 million through-the-line advertising campaign. Sandé will now star in a TV ad for the ...